X-Games Human Twitter

Combining the social nature of Twitter and the massive spectator sport that is the X Games on ESPN, fans can now tweet their messages to athletes with the hashtag #humantwitter, which appear in-game during the Moto X events, via a group of human updaters in the audience. Fans can also follow the action via @xgames. In addition, photographers take shots of all the messages which are then retweeted to their senders.

Client: ESPN, Agency: Wieden+Kennedy

Comments are closed.