Volkswagen – The Bark Side

Watch the Volkswagen canine choir bark the iconic Star Wars Imperial March theme, released as a Superbowl teaser spot and web film. In the first day alone, the video garnered 1.6 million views, and in less than two weeks, over 10 million views. In total, the Bark Side garnered 18 million views online.

Client: Volkswagen, Agency: Deutsch LA

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