The 2014 World Cup fell during the launch of the all-new Volkswagen Golf GTI. Unfortunately, VW wasn’t an official sponsor. So, we started by hijacking the most iconic phrase in all of soccer by adding an ‘F.’ Then we used it to own every single goal in the Cup. We took to Twitter, and each time a goal was scored, we pushed out a video that matched that exact goal and country. Fans loved them. And loved to share them. In the elation of the moment, they retweeted their teams’ video to their millions of followers.

Client: Volkswagen, Agency: Deutsch LA