Let Coca-Cola help you put your friend list on Facebook to use. When you use the Coke Friend Shuffle you can share happiness with friends, and get something back for yourself at the same time. Just like how you shuffle songs on your iPod, the Friend Shuffler can help you connect with friends you haven’t been in touch with lately, or friends you have been neglecting unintentionally. The Friend Shuffle randomly picks 5 people from your friend list. Once you’ve got your five selected you can then pick an activity that all five can participate in. For example you can all decide to see a movie together. If all five of your friends agree to attend the movie with you then you get a free ticket to the movie along with a theater voucher for a free Coke.
Client: Coca-Cola, Agency: Wieden+Kennedy