ABC – Pretty Little Liars

To promote the series premiere of Pretty Little Liars on ABC Family, W+K created a unique blogger outreach program called “Pretty Little Secret Keepers” that challenged influencers to participate in a game that utilized online, mobile, and real-world actions to mirror the show’s narrative. The campaign resulted in 133 organic blog posts with an estimated reach of 8 million.

Client: ABC Networks, Agency: Wieden+Kennedy

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