Swanky airport lounges are obsolete thanks to Uber’s Comfort Club. Uber knows the deal. That’s why it’s launched a Comfort upgrade in the app — a new option that offers up highly-rated drivers with extra legroom. In celebration of the launch, Uber created an installation at Chicago’s O’Hare Airport, an area with features including noise cancelling headphones, complimentary warm and cool beverages, and extra extra leg room. Importantly, there will be fuzzy socks, eye masks, ear plugs and a promo code for $30 off their next Uber Comfort ride. Excerpt from Campaign UK

Role: Client-side, Brand Direction
Creative Directors: Matt Murphy, Daniel Hennessy
Agency: Tool, NA